Calling for vaccination is Australia's way of promoting tourism

 Calling for vaccination is Australia's way of promoting tourism

Between blockades and border closures to prevent the Covid-19 epidemic is not the most appropriate time to launch a tourism promotion campaign. Perhaps that's why, the Australian National Tourism Board's (TA) latest promotional campaign isn't about going on holiday - it's calling for a Covid-19 vaccine.

Information leaflet in the campaign to promote tourism by calling for vaccination against Covid-19 by the National Tourism Council of Australia (Image: TA)

The "It's Our Best Shot for Travel" campaign has been launched across Australia since August 16. Leaflets promoting this campaign are available in the press, television, online and on social media of "kangaroo country".

Phillipa Harrison, Executive Director of TA emphasized: "Getting vaccinated ourselves is the best way for us to return to the way we were, being able to visit friends and relatives, come back again. workplaces, sending our children back to school, traveling nationally and internationally, and welcoming the world back to enjoy all that Australia has to offer."

Before the pandemic, 1 in 13 Australians worked in the tourism industry. Currently, this smokeless industry is also suffering heavy losses due to the Covid-19 pandemic. The Australian government has encouraged people to travel within the country, but the ever-changing border closures have made domestic travel even more difficult.

The "travel bubble" program with neighboring New Zealand also lasted only a short time due to the appearance of many new Covid-19 cases in Australia.

According to data from the Australian Bureau of Statistics, in the period 2019-2020, employment in the tourism industry fell by 18% compared to the same period in the previous year.

Although Australia has been relatively successful in containing the Covid-19 epidemic, its vaccination program has had a slow start. As of August 16, only about 20% of the population has been fully immunized with the Covid-19 vaccine.

Ms. Harrison said that TA had released a series of full-page color flyers in all markets in major cities over the weekend to test people's response to the initiative calling for vaccination. prevent Covid-19).

TA also collaborated with the Australian Business Events Council to promote a campaign calling for vaccination against Covid-19.

Peter Shelley, chief executive officer of the Australian Tourism Export Council (ATEC) welcomed and said tourism businesses across Australia would respond to TA's campaign.

Mr Shelley said: “Tourism businesses across Australia, from local to urban, are in limbo with no visitors and no uncertain future. The only solution to their predicament is for Australians to get vaccinated."

“Getting vaccinated is the only way we can enjoy traveling around the country and traveling internationally, and welcome back international travelers and visit friends and relatives. our body”, emphasized ATEC CEO.

As of today, Australia has recorded 39,097 cases of Covid-19 and 958 deaths from Covid-19.